

Buyer's guide
Fancy Color Diamond
In fancy color diamonds, color comes first. The stronger and purer the hue, the rarer the stone.
Design with fancy color diamondApril Birthstone
Aries · Taurus

Before the cut
From rough stone to custom jewelry
Fancy color diamonds start as rough crystals with rare pink, yellow or blue tones. We help you choose your stone and design the ring around it. Tell us which color you love and we will start your design.
What to look for
Judged by hue, tone and saturation. Vivid colors are the most prized.
Matters less than color, yet still counts.
Often cut to deepen the color, not only for sparkle.
One carat is 0.20 grams. Large vivid stones are very rare.
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