Buyer's guide
Diamond
Few things are judged as closely as diamonds. Small shifts in color, cut and clarity make a big difference in value.
Design with diamondApril Birthstone
Aries · Taurus
Before the cut
From rough stone to custom jewelry
Every diamond begins as a rough crystal deep in the earth. We help you choose the cut stone, then design the ring around it. Tell us if you found your diamond and we will start your design.
What to look for
Graded D to Z against masterstones. Closer to D means more colorless.
Based on the inclusions and blemishes seen under 10x magnification.
Proportions, symmetry and polish decide the brightness, fire and sparkle.
One carat is 0.20 grams. Only one in 1,000 diamonds weighs more than a carat.
Explore another stone
