Buyer's guide
Amethyst
Amethyst is all about its rich, velvety purple. Even color with no visible zoning from above is what you want.
Design with amethystFebruary Birthstone
Aquarius · Pisces
Before the cut
From rough stone to custom jewelry
Raw amethyst grows as deep purple crystal points. We cut and set it into rings and pendants with rich, velvety color. Tell us if amethyst caught your eye and we will start your design.
What to look for
The finest is a strong purple or reddish purple. No brown tints. Too dark and it looks black in dim light.
Most faceted amethyst is eye clean. Visible inclusions in pale stones lower value a lot.
Hardness 7, so it wears well every day. Some stones are heated to lift brown tints or lighten dark color.
Big stones cost little more per carat than small ones. Great for bold designs.
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